From idea to revenue in 90 days.
A Saudi logistics startup with no brand identity, no company profile, no website, no market study, and no pricing structure. What it did have: a clear founding thesis and the commitment to build seriously.
The category itself was crowded - incumbents with budget, startups with funding, and a complex buyer cycle running between retailers and the major e-commerce platforms. Walking into that market half-built was not an option.
Stand up a market-ready company in a single quarter. Not "ready to launch" - operationally functional, with paying customers in flow. Success measured by one criterion: when does real revenue start.
Most of what we delivered is replicable - every consultancy can build a brand system, write a feasibility study, ship a website. What made this engagement different was the order.
Market before brand. Feasibility before website. Operational integrations before launch. Every deliverable fed the next instead of standing alone. The result was a company that walked into the market with an operational stack - not just a visual identity.
That sequencing decision is what we now call the 90-Day Sequence, and it's the spine of the LEOMAX engagement model.
MADAR was built on a model we now apply across LEOMAX engagements - two phases, each with locked deliverables and a decision gate before moving forward.
Market, feasibility, brand, profile. Fixed-scope, fixed-fee, fixed-timeline. Decision gate at end: continue or close.
Website, integrations, go-to-market, first customer cohort. Same fixed-scope discipline. Goal: revenue, not deliverables.
If you're building something for the Saudi market and want a partner from day one through revenue - let's talk about whether the model fits.