📌 Sample / illustration only. The numbers and verdict on this page are representative of a real Readiness Sprint deliverable but are not MADAR's actual figures.
Investment Readiness Sprint · Sample
MADAR Logistics
A 14-day diligence package built to take this company from "raising" to "fundable" - investor memo, unit economics, model, pitch stress test, cap table, founder readiness, and a warm-intro map.
SAR 12M
Round target
Pre-A
Stage
Logistics
Sector
KSA
Market
14 days
Engagement
Recommendation
Recommend to diligence with one condition.
After 14 days of diligence across financial, market, and founder dimensions, the engagement closes with a single verdict - and a list of what must be true to close the round.
Verdict
GO - conditional
Confidence: Medium-High
The business has product-market fit signals and a defensible operating model. The condition: lock in one of the named exclusivity partnerships in the next 60 days before round closes, or accept a 15-20% lower valuation.
Founder-stated metrics rebuilt from source data. Where assumptions are unverifiable, marked as such. Below: the 6 numbers a Series A lead will start with.
MRR (current)
SAR 480K
+14% MoM (3-mo avg)
Verified against bank statements + Salla/Zid revenue tracking.
Gross Margin
38%
Up from 31% YoY
After driver payouts, fuel, packaging - KSA logistics median ~35%.
Bottom-up, driven by 3 sensitivity variables: customer count, avg order value, gross margin. Full model includes high/low scenarios + monthly granularity.
Metric
2026 (current)
2027 (P)
2028 (P)
Active customers (B2B)
132
410
980
Avg orders / customer / month
86
110
128
Avg revenue / order (SAR)
42
46
50
Annual Revenue (SAR)
5.7M
24.9M
75.3M
Gross Margin %
38%
42%
47%
Operating Expenses (SAR)
6.8M
14.2M
28.5M
EBITDA (SAR)
−4.6M
−3.7M
+6.9M
EBITDA Break-even
-
Q3 2028
✓
Pitch Deck Stress Test
20 questions every GCC VC will ask.
We tested the existing deck against the top 20 questions from a curated list of 47 KSA + Gulf investor calls in the last 18 months. Below: 6 sample question outcomes.
01
"Why won't Aramex or SMSA just build this?"
Ready
02
"What's the moat once Salla/Zid plug in any logistics provider?"
Ready
03
"Show me your customer churn curve - not retention."
Needs work
04
"Walk me through your unit economics at 100 orders/customer/day."
Ready
05
"What's your defensibility against a Chinese logistics player entering KSA?"
Gap
06
"What is your founder's plan if you can't raise on these terms in 90 days?"
Needs work
Sprint outcome: 14/20 questions ready · 4/20 need rework · 2/20 are gaps requiring new data or positioning before the first investor meeting.
Cap Table · Post-Round (modeled)
Dilution map across 3 round-path scenarios.
Below: the base case at SAR 12M raise on SAR 35M post. Full deliverable models 3 paths (lead-only, syndicate, strategic + financial) with implications on board seats and tag-along rights.
Founders · 65%
ESOP · 10%
Angels · 15%
New round · 10%
Founders (2)
65%
ESOP Pool
10%
Existing Angels
15%
New Round (Pre-A)
10%
Founder Readiness · 7 Dimensions
The hardest part of fundraising isn't the deck.
After 4 working sessions and a stress-interview against 8 fictional VC partners, founder readiness scored across 7 dimensions. Anything below 7 gets a working plan to close the gap.
Numbers Mastery
9/10
Knows unit economics cold, can defend against hostile questions.
Storytelling
7/10
Strong narrative arc; needs work on the Why-Now hook (KSA Vision 2030 angle).
Domain Expertise
10/10
10 years in logistics. Deep relationships with regulators and platforms.
Vision Articulation
6/10
Vision is too tactical. Needs a 10-year "what could this become" frame.
Team Strength
7/10
Strong ops team; investors will ask about a CTO co-founder dynamic.
Resilience under Pressure
8/10
Held up well under hostile mock-questioning. Stays calm.
Closing Discipline
5/10
Tends to over-explain. Needs to learn the 30-second close + ask.
Overall founder readiness: 7.4/10 - fundable. Two dimensions (Vision, Closing) get a coaching plan included with the sprint deliverable.
Investor Map · 40 right-fit names
Who to talk to, in what order, and via whom.
Below: 6 sample investors out of the full 40. Each entry tagged by fit, ticket-size match, warm-path availability, and likely process timeline.
STV (Saudi Technology Ventures)
VC · KSA
Stage: Pre-A / ATicket: $1-5M
Warm path · 2nd-degree via portfolio CFO
RAED Ventures
VC · KSA
Stage: Pre-ATicket: $500K-2M
Warm path · LEOMAX network
Wamda Capital
VC · UAE
Stage: Pre-ATicket: $1-3M
Cold sequence designed (45-day plan)
[Family Office - KSA, logistics-focused]
Family Office · KSA
Stage: Pre-A to ATicket: $2-8M
Warm path · direct intro available
Sanabil Investments
PIF Affiliate · KSA
Stage: A and upTicket: $3-10M
Path: wait until Series A signals stronger
500 Global (MENA)
VC · MENA
Stage: Seed-Pre-ATicket: $500K-1.5M
Warm path · LEOMAX existing relationship
Warm-Intro Mapping
The path beats the pitch.
For the 40 named investors, we mapped warm-intro pathways using LEOMAX network, founder's existing relationships, and 2nd-degree LinkedIn. 23 of 40 have a viable warm path. Sample:
STV → Partner
via portfolio CFO at [redacted SaaS]
2nd-degree on LinkedIn · met at LEAP 2026. Intro request prepared, founder-approved, scheduled to send week 1.
RAED → Partner
via Anas Elimam (LEOMAX direct)
Direct relationship · 4 prior intros across logistics/e-commerce. Intro template drafted, founder-approved.
Family Office → Principal
via existing MADAR investor
Existing angel sits on FO advisory board. Highest conversion probability - coach founder on positioning.
500 Global → MENA lead
via LEOMAX network
LEOMAX partner has worked with previous 500 portfolio. Soft intro request ready.
Want this kind of diligence on your company?
The Investment Readiness Sprint is a fixed-scope 14-day engagement at SAR 18,000. Built for founders raising Pre-A or A in KSA / Gulf.