Launch Playbook Framework

LEOMAX
Business Development Frameworks
REF: LMX-FW-06
Launch & Execution Series
© 2026 مؤسسة ليوماكس
Launch · Execution · Saudi & GCC Market
PRODUCT
LAUNCH
PLAYBOOK
The 60-Day Launch System for New Products & Services in the Saudi/GCC Market - from zero audience to paying customers, with every template and checklist you need
Days
1-20
Pre-Launch
Day
21
Launch Day
Days
22-60
Post-Launch
599
Saudi Riyals
11
Pages
60
Day System
20+
Templates
leomaxglobal.com
Confidential - For purchaser use only
LMX-FW-06 · V2.0 · 2026
LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 2 of 11 · Market Reality
THE SAUDI PRODUCT LAUNCH REALITY
72%
of Saudi product launches generate less than 25% of projected first-month revenue - due to lack of a launch system
Days
1-7
60% of launch success is determined in the pre-launch phase - before launch day arrives
3.5x
more first-week sales when products are seeded with influencers before launch day in KSA
SAR
50K+
average wasted budget in failed Saudi SME launches - the cost of having no launch system

Why Saudi Launches Are Different

  • RAMADAN TIMING: The most powerful and most dangerous launch window. High engagement but strong price sensitivity. Never launch during early Ramadan unless you have a well-established community already.
  • NATIONAL DAY (September 23): The second biggest commercial opportunity after Eid. Plan 8 weeks ahead minimum. Saudi-positioned brands see a significant pride premium here.
  • EID AL-FITR & EID AL-ADHA: Consumer product peaks. B2B typically slows significantly during Eid. Know your category - the calendar affects each sector differently.
  • SUMMER SLOWDOWN (July-August): Many Saudi decision-makers travel abroad. B2B launches in August rarely gain traction. Use this time to build, not launch.
  • VISION 2030 ALIGNMENT: Products and services that explicitly tie to Vision 2030 themes command attention from government bodies, media, and enterprise buyers in ways that generic positioning does not.
  • WORD-OF-MOUTH VELOCITY: Saudi professional and consumer networks are tight and high-trust. One well-connected early adopter can generate more launch momentum than a SAR 100K ad campaign.

The 3 Types of Saudi Product Launch

Type 1 - The Community Launch · for Consumer Products & Services

Build an audience 60+ days before launch. Offer early access. Use influencers for seeding. Launch to a warm room that already wants what you are offering. The product itself becomes the reward.

Timeline: 60-day pre-launch community build → 2-week countdown → Launch day event or drop  |  Best for: Food & beverage, fashion, lifestyle, apps, education programs
Type 2 - The B2B Launch · for Professional Services & Software

Launch to your existing network first. Get 3-5 case studies before your public launch. Let results speak before advertising. B2B trust is built through evidence, not announcements.

Timeline: 30-day private beta with trusted clients → refine → 30-day graduated public launch  |  Best for: Consulting services, SaaS, professional tools, HR/finance technology
Type 3 - The Partnership Launch · when you have no existing audience

Partner with a brand or influencer who already owns your target audience. Co-create something of genuine value. Share the launch. The partner's credibility transfers to your product at launch velocity you cannot build alone.

Timeline: 45 days to find and onboard partner → 15 days of co-creation → Launch together  |  Best for: Any new brand entering a crowded market without existing audience

Common Saudi Launch Mistakes and Fixes

MistakeWhy It Fails in KSAThe Fix
"Spray and pray" advertisingSaudi buyers trust recommendations, not adsInvest 70% of launch budget in seeding and influencers
Launching with no email/WhatsApp listNo owned audience to notify at launchBuild email and WhatsApp list 60 days before launch
Wrong timing (Ramadan, summer)Saudi buyer attention is elsewhereUse the Launch Calendar on Page 4
No Arabic content at launchSignals you are not serious about the Saudi marketAll launch assets must be fully bilingual
Price without contextSaudi buyers negotiate when value is unclearBuild value context and social proof before revealing price
No PR or media planLaunch fades within 48 hours with no amplificationSecure at least 2 media mentions timed to launch day
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
2
LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 3 of 11 · Context & Strategy
THE SAUDI LAUNCH CONTEXT

Why Most Saudi Product Launches Fail

  1. They skip the pre-launch phase. They go from "product ready" to "buy now" with no audience warming, no anticipation, no trust built. The audience sees a promotion from a stranger.
  2. They rely on ads alone. Paid ads can drive traffic, but trust converts. No organic credibility means high ad cost and low conversion rate - a losing equation for most SME budgets.
  3. They launch at the wrong time. Summer slowdowns (July-August), wrong Ramadan approach for B2B, or competing with major market events. Timing is not a detail - it is a strategic decision.
  4. They don't localize. Western launch playbooks don't translate directly to the Saudi/GCC market. Relationship-based trust, WhatsApp as the primary sales channel, Arabic-language urgency - all of this requires specific adaptation.
  5. They have no follow-up system. One launch post, one email, then silence. The average B2B sale requires 5-12 touchpoints. Most Saudi founders stop after two.

The Saudi Launch Calendar: Best & Worst Windows

SEP - NOV
Q4 Momentum Window ★
Best overall window. Decision-makers are back from summer, budgets are being finalized, and the market is most active. Launch B2B services here for highest conversion rates.
FEB - MAR
Pre-Ramadan Window ★
Strong B2B window. Decision-making is fast, people want to close deals before Ramadan pace slows. Urgency is your ally.
RAMADAN
Conditional
Works for consumer, e-commerce, and community products. Difficult for B2B - decision-making slows. If you must launch, start week 1 of Ramadan, not mid-month.
JUL - AUG
Avoid for B2B
Summer slowdown. Many decision-makers traveling. Lower engagement, slower follow-ups. Use this period to build - not launch.
SEP 23
National Day Opportunity
High national pride and brand awareness opportunity for Saudi-positioned products. Strong for consumer. Can anchor B2B content campaigns effectively.

The 60-Day System Overview

PHASE 1: DAYS 1-20 · PRE-LAUNCH
Build anticipation. Grow your warm audience. Prime the market with problem-aware content. Create your waitlist. Have everything ready before Day 21.
PHASE 2: DAY 21
Execute with precision. Maximum visibility across all channels. All-day communication cadence. No improvising.
PHASE 3: DAYS 22-60 · POST-LAUNCH
Convert interest into revenue. Handle objections. Optimize the message. Close the fence-sitters. Document what worked for the next launch.
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
3
LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 4 of 11 · Phase 1
PRE-LAUNCH PHASE (Days 1-20)
The Pre-Launch Principle

Your launch succeeds or fails in the 20 days before Day 21 - not on launch day itself. Audience warmth, anticipation, and a built waitlist are the only things that make a launch predictably successful. Without this, you are cold-selling. With it, you are reminding interested people to buy.

WEEK 1
Days 1-7
Foundation - Build your infrastructure
Everything that must exist before you post a single piece of content. Get this right and the rest flows.
  • DAY 1
    Define your launch goal. ONE clear primary metric: a specific number (e.g., 20 sales, 100 signups, 500K SAR revenue). Write it down. Put it somewhere visible. All decisions for the next 60 days filter through this goal.
  • DAY 2
    Write your core offer document. Full pricing, exact deliverables, who it's for, who it's not for, the transformation it delivers, the timeline, and your guarantee or risk-reversal statement.
  • DAY 3
    Build or update your landing page. Must have: one powerful headline (who + what they get), three outcome-focused benefits (not features), social proof (even one credibility statement), one single CTA, and a visible WhatsApp button. Mobile-first.
  • DAY 4
    Set up your CRM. Every lead gets tracked - name, source, date, stage, last contact, notes. A simple spreadsheet is fine. What matters is that no interested person falls through the cracks.
  • DAY 5
    Create your waitlist or early access mechanism. A simple Google Form, a WhatsApp group named "Early Access - [Product Name]", or a dedicated landing page section. Make it feel exclusive, not just another form.
  • DAY 6
    Write all 20 days of pre-launch content in advance. Do not write day-by-day during the launch - you will be too busy responding to leads. Batch-write everything today. Edit, schedule, or prepare to copy-paste.
  • DAY 7
    Brief your team. Every person involved knows their specific role on launch day, their communication responsibility, and what decisions they can make without you. Ambiguity on Day 21 costs sales.
WEEK 2
Days 8-14
Warm-Up - Build your audience, not your product
Your entire focus: create a warm, curious, trust-primed audience before you reveal the offer.
  • Post daily on LinkedIn + Instagram/X. Theme: the problem your product solves. Pain points, statistics, cautionary stories. Never mention the product - just the problem.
  • Personal outreach to 20 potential early buyers. Not a mass message - individual, thoughtful, specific outreach. "I thought of you because..." is the best opening.
  • Ask 5 existing clients or contacts if they'll beta test or provide a testimonial before launch. One real voice is worth ten polished marketing claims.
  • Run a "coming soon" teaser - do not reveal the full offer yet. Mystery combined with a clear problem statement is powerful pre-launch chemistry.
  • Engage heavily: reply to every comment on your posts, start conversations, appear consistently visible to your target audience on their feed.
WEEK 3
Days 15-20
Anticipation - Build the countdown
Reveal progressively. Create genuine excitement without overdelivering before launch.
  • DAY 15
    "Big announcement in 6 days" - reveal the teaser without the full offer. The anticipation is the marketing.
  • DAY 16
    Share the backstory - why you created this product. The origin story creates emotional investment before anyone buys.
  • DAY 17
    Share a beta result or early testimonial. Real proof at this stage is extraordinarily powerful - it answers "does this actually work?" before they have to ask.
  • DAY 18
    "Launch in 4 days" - reveal your pricing or the headline benefit. Removes the uncertainty that prevents people from mentally committing.
  • DAY 19
    Early bird offer announcement - 20% off (or a bonus) for the first 48 hours only. Creates a real, specific, time-bounded reason to act on Day 21 instead of "later."
  • DAY 20
    "Tomorrow we launch" - final build-up across all channels. Remind your waitlist, post your countdown, reply to every "looking forward to it" comment.
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 5 of 11 · Phase 2
LAUNCH DAY (Day 21)
Launch Day Rule

Today is an execution day, not a creation day. Every post, message, and email should be written and ready before today begins. Your job today is to respond, engage, follow up, and close - not to write.

The Launch Day Timeline

7:00 AM
LinkedIn launch post - full announcement with all details, link, early bird offer, and a clear CTA. This is your flagship launch content. Do not compromise on quality here.
7:30 AM
Instagram/X/Snapchat - shorter version of the announcement adapted for each platform's format. Visual first, copy second. Link in bio.
8:00 AM
WhatsApp waitlist message - personal tone, NOT a mass blast feeling. Address them as early supporters. Exclusive framing. Your template is below.
9:00 AM
Email to your list (if you have one) - plain text, personal feel. Plain text outperforms designed emails for personal-brand offers. Write as if to a colleague.
10:00 AM
Story updates on all platforms - "We're live!" + link + early bird reminder. Stories are seen by your engaged followers - the highest-intent audience.
12:00 PM
DM and comment check - respond to every enquiry, question, and comment. Speed of response on launch day is a trust signal. Delays cost sales.
2:00 PM
"Day 1 update" post - share early momentum: "X people have already joined" or "Spots filling up." Real social proof from within the first hours creates urgency.
5:00 PM
Early bird reminder - "Offer ends tomorrow at midnight." Not aggressive - factual. The deadline is real. Announce it matter-of-factly.
7:00 PM
Evening engagement post - peak Saudi LinkedIn activity. Re-share the core offer. Different angle: focus on a specific benefit or client type you serve.
9:00 PM
Personal WhatsApp follow-ups - contact everyone who engaged with your content, replied to your stories, or showed clear interest but hasn't bought yet. Personal message only.

Launch Day Content Templates

LinkedIn Launch Post (Arabic)
شيء كنت أعمل عليه لـ [months] - الآن هو جاهز. [Problem statement - the pain your audience knows and feels. 2-3 sentences.] قدّمت [product name]: ✦ [Benefit 1 - outcome-focused, specific] ✦ [Benefit 2 - outcome-focused, specific] ✦ [Benefit 3 - outcome-focused, specific] السعر: [price] - بخصم [X]% لأول [number] مشتري فقط، ينتهي العرض غداً. [Link / "اكتب في التعليقات أو تواصل معي مباشرة"]
WhatsApp Waitlist Message (Arabic)
[Name]، اليوم هو اليوم 🎉 [Product] أصبح متاح رسمياً. أنت من الأوائل اللي أخبرتكم لأنك كنت في القائمة. السعر الخاص للعملاء الأوائل: [price] (ينتهي غداً الساعة 12 الليل) [Link / "رد هنا وأرسلك التفاصيل الكاملة خلال دقائق"]

Objection Handling Scripts

"السعر مرتفع"
→
"السؤال مش كم يكلف - السؤال كم ستوفر أو تكسب. [Client who had this concern - outcome they achieved]. هل تريد أن أشاركك كيف حسبنا العائد معهم؟"
"محتاج أفكر"
→
"بالطبع - قرار صحيح يستحق تفكيراً. خذ وقتك. فقط علّمك أن الخصم ينتهي غداً. هل أرسلك ملخصاً سريعاً يساعدك على التقييم؟"
"مش متأكد هل يناسبني"
→
"سؤال عندي - [qualifying question specific to your offer]. لو الإجابة نعم، هذا بالظبط صُمّم لك. لو لا، أكون صريح معك وأقترح البديل المناسب."
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 6 of 11 · Phase 3
POST-LAUNCH PHASE (Days 22-60)
The Post-Launch Truth

Most founders mentally "finish" their launch on Day 21 and move on. This is where most revenue is left on the table. The 40 days after launch day are when you convert the curious, the hesitant, and the "almost" buyers - who often outnumber your Day 21 buyers by 3 to 1.

WEEK 4
Days 22-28
Convert the Fence-Sitters
Early bird has ended - now objections become opportunities. Address them directly and publicly.
  • DAY 22
    Early bird closes - post "آخر يوم للخصم" and honor the deadline. Never extend deadlines you announced - it destroys all future urgency.
  • DAY 23-25
    Address the top 3 objections you received in 3 separate posts. Turn each objection into a piece of educational content: "I've heard this concern from several people - here's my honest answer."
  • DAY 24
    Share the first customer experience - a quick win story, a first reaction, a screenshot of a message you received. Early social proof from real buyers is conversion gold.
  • DAY 26
    FAQ post - compile the 5 questions you received most during the launch period and answer them completely in one post. This becomes a permanent sales asset.
  • DAY 27
    Limited bonus offer for this week only - an added element (bonus session, template, guide) available only through [date]. Fresh incentive for those who missed the early bird.
  • DAY 28
    Week 1 results recap - "One week in. Here's what's happening." Share numbers, momentum, early client wins. Social proof compounds.
WEEKS 5-6
Days 29-42
Content + Conversion
Stay visible. Stay selling. Stay converting warm leads with personal outreach.
  • 3× per week content: success stories from buyers, educational content related to your product's core topic, behind-the-scenes of delivery.
  • Personal outreach to every warm lead who didn't convert. Not a mass blast - individual messages. "I noticed you engaged with my launch post - did you have any questions I could answer?"
  • Free 15-minute call offer: announce that you're offering a short discovery call for anyone on the fence. Low commitment for them, high conversion for you.
  • Referral push: "Refer a colleague or client who would benefit, and receive [specific bonus]." Your existing buyers are your best salespeople - activate them.
WEEKS 7-8
Days 43-60
Optimize, Close, and Debrief
Double down on what worked. Close the last converts. Document everything.
  • Analyze your data: which content piece drove the most DMs? Which channel brought the highest-quality leads? Which post got shared most? Invest more where results appeared.
  • Final push: "The launch period ends [date] - after that, we return to regular pricing." Specific date, specific price increase. Real consequence, stated clearly.
  • Day 60 - Launch Debrief: complete Worksheet 5. Document total revenue, best channel, conversion rate, average time to purchase, top 3 lessons, and specific changes for the next launch.

Post-Launch Metrics to Track

Total Revenue
vs. your stated launch goal. The gap tells you what to fix, not whether you failed.
Conversion Rate
Buyers ÷ total leads who expressed interest. Industry benchmark: 5-15% for service offers.
Best Lead Source
Which platform, post, or referral generated the most buyers - not just the most enquiries.
Time to Purchase
Days from first contact to paid. Long cycles suggest a trust gap. Short cycles suggest strong pre-launch work.
Refund / Satisfaction
Early indicator of product-market fit. High refund requests = misaligned expectations, not bad product.
NPS Score
Ask every buyer: "On a scale of 1-10, how likely are you to recommend this?" 9-10 = promoters. Track for trend.
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 7 of 11 · Toolkit
LAUNCH TOOLKIT

Landing Page Checklist

  • Clear headline - who it's for + what they get
  • 3 key benefits - outcomes, not features
  • Price clearly visible - no "contact for pricing"
  • Social proof - 1+ testimonial or credibility statement
  • Single CTA - one action only (buy, sign up, or contact)
  • Mobile-optimized - most traffic is phone
  • WhatsApp button visible without scrolling
  • Arabic version or full bilingual text
  • Page loads in under 3 seconds
  • No dead links or placeholder text

WhatsApp Sequence (5 Messages)

MSG 1
Day 0
Launch announcement. Personal tone. Early bird offer details. Link. Keep under 100 words.
MSG 2
Day 1
Early bird reminder. Deadline restatement. "Spots are filling" social proof if you have it.
MSG 3
Day 3
A short case study or result from an early buyer. Real proof, specific metric, human story.
MSG 4
Day 7
Address the most common objection you've heard. Offer a quick call for anyone still undecided.
MSG 5
Day 14
"Final offer" message. Closing window, price change, or a wrap-up of results so far. Clean close.

Launch Email Sequence

EMAIL 1 · Day 20
"غداً نطلق [product]"
Tease the offer. Remind them of the problem it solves. Build anticipation. No full reveal yet.
EMAIL 2 · Day 21
"[Product] is live - early bird ends tomorrow"
Full offer reveal. Benefits. Price. CTA. Early bird deadline. Plain text, personal feel.
EMAIL 3 · Day 22
"آخر 24 ساعة للسعر الخاص"
Final early bird reminder. Answer top FAQ. Show early momentum if available.
EMAIL 4 · Day 28
"إليك ما قاله العملاء الأوائل"
Social proof email. Real quotes from real buyers. Specific results. Minimal selling - let the proof speak.
EMAIL 5 · Day 42
"Still available - but not for long"
Re-engagement for those who opened but didn't buy. Final closing window. Price or bonus change on [specific date].
WhatsApp vs. Email vs. LinkedIn

WhatsApp: highest open rate (98%). Use for warm leads only - mass blasting destroys trust. Email: slower, lower open rate, but professional. Good for formal follow-up. LinkedIn DM: lower reach but feels personal for B2B. Don't ignore comments - they are public sales interactions seen by everyone.

© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 8 of 11 · Deep-Dive Operations
PRE-LAUNCH OPERATIONS MANUAL
Day-by-Day - The Full Pre-Launch Breakdown

The 20 days before launch day are where launches are won or lost. This page gives you the exact daily task for each of the three pre-launch weeks - more granular than the summary on Page 4. Use this as your daily operating checklist.

WEEK 1
Days 1-7
The Strategy Week
No content, no outreach - only foundations. Build the platform before you launch from it.
  • DAY 1
    Define launch success metrics. What does a successful launch look like at Day 30? Name exact numbers: revenue, users, clients, media mentions, social followers, trial signups. Vague goals produce vague results.
  • DAY 2
    Define your launch audience. Write the name, role, pain, and specific trigger that would make them evangelize your product. Primary audience and secondary audience. Real profiles, not demographics.
  • DAY 3
    Audit your digital assets. Website, social profiles, WhatsApp Business, Google Business Profile - every touchpoint must be launch-ready. Broken links and outdated bios cost you trust at the worst moment.
  • DAY 4
    Competitive audit. Study what your 5 closest competitors' launches looked like. What content worked? What gap did they miss? What positioning is already overcrowded? Find your white space.
  • DAY 5
    Define your launch narrative. The "why now" story. Why is this product launching in 2025 specifically? Connect to Vision 2030, a market shift, or a clear triggering event in your sector. Context makes launches stick.
  • DAY 6
    Build your internal RACI. Who owns media? Who owns community? Who owns client success on launch day? Who has authority to approve a last-minute change? Every person needs one clear lane.
  • DAY 7
    Create your Launch Assets Inventory. List everything you will need: images, videos, copy, press kit, influencer briefs, email templates, WhatsApp broadcasts. Mark each as Ready / In Progress / Missing.
WEEK 2
Days 8-14
The Build Week
Create every asset. Test every system. Build every list. Done before Day 15.
  • DAY 8
    Write all launch copy. Headline, tagline, positioning statement, elevator pitch - in Arabic and English. Copy must exist before any asset is built. The message shapes every visual decision.
  • DAY 9
    Create visual assets. Launch graphics for each platform, video thumbnail, press kit logo files. Every platform has a different format - build them correctly once, not hastily the night before launch.
  • DAY 10
    Finalize and test your landing page. Test every button, every form, every link. Mobile-first - 85% of Saudi traffic is mobile. A broken form on launch day is a revenue disaster, not a minor inconvenience.
  • DAY 11
    Build your pre-launch WhatsApp broadcast list. Everyone who has ever expressed interest, asked about the product, or signaled readiness to buy. These are your highest-probability launch day conversions.
  • DAY 12
    Identify 10-20 seed users. Real people who will test, validate, and evangelize. Not friends - people who genuinely match your target audience and have credibility within it.
  • DAY 13
    Reach out to all seed users individually. Offer early access in exchange for honest feedback and a testimonial. Frame it as a privilege, not a favor - because it is. Their early voice is worth more than any ad.
  • DAY 14
    Set up analytics tracking. Google Analytics, social media insights, UTM link parameters. You must know exactly where launch traffic comes from, or you cannot optimize what comes next.
WEEK 3
Days 15-20
The Momentum Week
Build anticipation publicly. Seed privately. Run your final systems check.
  • DAY 15
    Onboard 3-5 micro-influencers. Brief them fully. Confirm post dates (Days 18-21). Provide tracking links. Their content goes up before or on launch day - not after. Timing is everything.
  • DAY 16
    Pre-launch email and WhatsApp sequence begins. 5-day countdown for subscribers. Build anticipation daily. Each message reveals something new - a feature, a result, a story. Earn the click before you ask for it.
  • DAY 17
    Media outreach. Pitch 3-5 relevant Saudi business media outlets with your press release (see Toolkit on Page 10). Attach the press kit. Follow up once on Day 19 if no reply.
  • DAY 18
    First influencer content goes live. Monitor every comment. Engage from your brand account with every reaction. The first 2 hours of influencer content is when momentum either builds or stalls.
  • DAY 19
    Behind-the-scenes content. Show the team, the product, the preparation. Human content performs better than polished promotion in the 48 hours before launch. Trust comes before transactions.
  • DAY 20
    FINAL CHECK DAY. Run through the Launch Readiness Checklist in Worksheet WS-4. Every single item must be confirmed. No items open going into launch night. Fix or escalate - do not defer.
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 9 of 11 · Launch Day Operations
LAUNCH DAY OPERATIONS

The hour-by-hour plan for Day 21. Every action is pre-assigned. Every team member is at their station. Nothing is improvised.

06:00
TEAM BRIEFING. All team members confirmed at their stations. Roles reviewed. Team WhatsApp group active. Fallback plans reviewed. Everyone knows what to do if a system fails.
07:00
SYSTEMS CHECK. Website load test. Payment system test. Email sequence confirmed active. WhatsApp broadcast queued. Analytics tracking confirmed firing correctly.
08:00
INFLUENCER CONFIRMATION. Confirm all 3-5 influencers are ready to post at their scheduled time. Provide any final copy adjustments. Re-confirm tracking links are correct.
09:00
SOFT ANNOUNCEMENT. Post on your own social channels the "it's today" teaser. Build anticipation for followers who don't know the exact launch time. Curiosity converts.
10:00
LAUNCH GOES LIVE. Website live. Product or service available for purchase. WhatsApp broadcast sent. Email sequence triggered. All team members ready for incoming inquiries.
10:00-12:00
RESPONSE BLITZ. The first 2 hours are critical for social proof velocity. Every comment, DM, and inquiry gets a response within 15 minutes. First customers must feel celebrated - not processed.
12:00
MIDDAY PUSH. Post an update with real numbers: "We're live and [X] people have already signed up / purchased / inquired." Real numbers create urgency. Round numbers signal fabrication.
14:00
INFLUENCER CHECK. Confirm all influencer posts are live and generating engagement. React and reshare all influencer content from your own accounts. Amplify the amplifiers.
16:00
MEDIA MONITORING. Check if any press pitches have landed coverage. Follow up personally with journalists who have not replied. One media mention on launch day multiplies reach significantly.
18:00
AFTERNOON PUSH. Second social post of the day - share a customer reaction, testimonial screenshot, or behind-the-scenes moment from launch day activity. Authentic beats polished.
20:00
EVENING FOLLOW-UP. After Maghreb prayer is peak Saudi social media time. Launch reminder post with a clear urgency element - early bird window, limited spots, or price change tomorrow.
23:00
DAY 1 WRAP-UP. Team debrief. Document: total inquiries, signups, sales, media mentions, social reach. Identify the highest-performing content to amplify tomorrow. Close what can be closed tonight.

Days 22-60: The Acceleration Milestones

DAYS 22-30 · MOMENTUM PHASE
  • Track one key metric daily and share internally
  • Focus entirely on converting launch traffic to paid
  • Publish first client success story within 7 days
  • Survey first 10 customers: what nearly stopped them?
  • A/B test: problem-focused vs. outcome-focused positioning
DAYS 31-60 · ACCELERATION PHASE
  • Day 31: Full data review - reallocate budget to what worked
  • Day 35: First client case study published publicly
  • Day 40: Re-engage all "almost bought" leads - offer a call
  • Day 45: Launch referral program with clear incentive
  • Day 50: On-track check against Day 60 success metrics
  • Day 55: Scale planning - next market, product, or channel
  • Day 60: Team retrospective - document for next launch
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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LEOMAX
LMX-FW-06 · Product Launch Playbook
Page 10 of 11 · Templates & Scripts
SAUDI LAUNCH TOOLKIT

Press Release Template

Press Release · English
[FOR IMMEDIATE RELEASE] [Company Name] Launches [Product/Service Name] - [One-Line Impact Statement] [City, Date] - [Company Name], [one-line description], today announced the launch of [Product/Service], [positioning statement connecting to market need]. "[CEO/Founder quote - reference Vision 2030 alignment or market opportunity]" [Para 1: The problem. Why this matters now.] [Para 2: The solution and key differentiator.] [Para 3: First customer results if available.] Pricing: [SAR amount] | Available at: [link] "[Second quote - customer, advisor, or partner]" About [Company Name]: [2 sentences. Include CR number and year established.] Contact: [Name] | [Email] | [WhatsApp] | [Website]

Launch Day WhatsApp Broadcasts

Arabic Version
السلام عليكم [Name]، اليوم يوم الإطلاق! [Product] متاح الآن. [One-line benefit - specific outcome.] رابط التسجيل/الشراء: [link] لأي استفسار، تواصل معنا مباشرة على هذا الرقم.
English Version
Hi [Name], Today's the day! [Product] is now live - [one-line benefit]. Register / purchase here: [link] Reach out directly with any questions.

Influencer Brief Template

Influencer Brief
BRIEF FOR: [Influencer Name] Brand: [Company] | Product: [Product Name] Launch Date: [Date] | Your Post Date: [Date] FORMAT: [Instagram post / story / reel / LinkedIn post] KEY MESSAGES - include at least 2: • [Message 1] • [Message 2] • [Message 3] WHAT NOT TO SAY: [Brand guardrails] LINKS: [Tracking URL - unique per influencer] HASHTAGS: #[Primary] #[Secondary] COMPENSATION: SAR [amount] + product Submit content for approval by: [Date - 3 days prior] Questions: [WhatsApp of marketing lead]

5-Day Countdown Content Series

Day −5
"In 5 days, we're launching something we've been building for [time]. Here's why it matters: [problem your product solves]."
Day −4
"3 things that will be different when [Product] launches: [1] [2] [3]"
Day −3
"Here's a sneak peek: [image or feature reveal]" - one clear visual, minimal text. Let the product speak.
Day −2
"Tomorrow's the eve. [Number] people are already on the waitlist. Are you?" - real number creates real pressure.
Day −1
"Last day before launch. After tomorrow, [urgency element - price changes / spots fill / early access ends]."

Launch Day Email Template

Subject Lines
Arabic: "[Product] متاح الآن - [Outcome statement]" English: "[Product] is live - [Outcome statement]" BODY STRUCTURE: [Personal greeting by first name] → Why this exists / the problem it solves (2 sentences) → What you get - 3 specific outcomes, not features → Price + single CTA button or link → Urgency element - deadline or limited spots → PS: Personal note from founder (most-read line in any email)
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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LEOMAX
LMX-FW-06 · Worksheets
Page 11 of 11 · Action Worksheets
WORKSHEETS
WS-1: Launch Goal Setting
Complete before Day 1. Your goal makes every subsequent decision easier.
Launch Goal (number)Target AudienceLaunch Date (Day 21)Success Metric30-Day Revenue Target
WS-2: Lead Tracker
Track every interested person from first contact to close. No lead gets forgotten.
NameSourceDateStageNotesFollow-up DateConverted?
WS-3: Launch Debrief
Complete on Day 60. This document is your most valuable asset for the next launch.
MetricResultGoal% Achieved
Total Revenue
Total Buyers
Conversion Rate
Best Lead Source
NPS Score (avg)
Top 3 Lessons for the Next Launch
1.
2.
3.
What I Will Change Next Time
WS-4: Launch Day Run Sheet
Complete the night before. Every task, every owner, every status confirmed before Day 21 begins.
TimeTaskOwnerStatus (✓/✗)Notes
06:00
07:00
08:00
09:00
10:00
12:00
14:00
16:00
18:00
20:00
23:00
WS-5: 60-Day Launch Metrics Tracker
Update weekly. Patterns that emerge here determine where you invest in the acceleration phase.
WeekInquiriesSignupsSales (SAR)Social ReachMedia MentionsKey Action This Week
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Wk 9
TOTAL
© 2026 مؤسسة ليوماكس لتطوير الأعمال | leomaxglobal.com | Confidential - For purchaser use only
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